Our client was founded in 2022 with a vision to redefine iGaming as we know it. They are on a new mission to remove borders by launching a universally accessible casino brand.
Reporting to the Chief Revenue Officer, our client is seeking a highly experienced and knowledgeable Head of SEO to lead the search engine optimization efforts for this start-up. In this role, you will play a crucial role in driving organic search visibility and user acquisition for their online casino brands. You will be responsible for developing and executing a comprehensive SEO strategy tailored to the unique requirements and challenges of the iGaming sector. The ideal candidate should have a deep understanding of the iGaming industry, possess a strong track record of success in SEO, and be familiar with the intricacies of online casino websites.
Are you ready to hit the ground running?
Develop and execute an SEO strategy for their target markets:
Conduct thorough keyword research and competitor analysis specific to the iGaming industry.
Define SEO objectives, strategies, and KPIs aligned with their brand goals.
Create a roadmap for on-page optimization, technical improvements, and content development within the iGaming space.
Lead and manage the SEO team and freelancers:
Provide leadership, guidance, and mentorship to a team of SEO professionals.
Assign tasks, set goals, and monitor performance to ensure high-quality work.
Foster a collaborative and innovative environment to encourage team growth and development.
Optimize on-page elements and website structure:
Conduct keyword optimization for online casino games, promotions, and relevant iGaming content.
Improve website architecture, URL structure, and internal linking to enhance user experience and search engine crawlability.
Collaborate with web development teams to implement technical SEO recommendations.
Develop and execute a content strategy tailored to their iGaming brands:
Collaborate with content creators, game providers, and marketers to align content with SEO goals.
Identify content gaps and opportunities within the iGaming sector, optimizing existing content and developing new SEO-focused content.
Ensure compliance with iGaming regulations and guidelines while maintaining engaging and valuable content.
Manage iGaming-focused link building and off-page SEO efforts:
Develop and implement a link-building strategy tailored to our brands.
Conduct outreach to relevant iGaming websites, affiliates, and influencers to acquire high-quality backlinks.
Stay updated with iGaming link-building trends and regulations to ensure compliance.
Monitor and analyze SEO performance:
Track and report on key SEO metrics, such as organic traffic, rankings, and player acquisitions.
Utilize analytics tools to derive insights and identify areas for optimization.-
Provide regular reports and actionable insights to stakeholders, focusing on iGaming-specific trends and opportunities.
Stay updated with SEO trends, updates and iGaming industry trends:
Stay informed about iGaming industry trends, regulatory changes, and best practices.
Keep up to date with the latest SEO trends, algorithm updates and industry success stories
Proactively adapt SEO strategies to align with iGaming industry trends and regulatory requirements.
Are you the one they are looking for?
Bachelor's degree in Marketing, Business, or a related field.
Proven experience as an SEO Manager, SEO Specialist, or similar role within the iGaming industry.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices specific to iGaming.
Proficiency in SEO tools and analytics platforms relevant to iGaming (e.g., Google Analytics, Ahrefs, SEMrush, Search Console, iGaming affiliate platforms).
Strong understanding of the iGaming industry, including online casino games, player acquisition, and regulatory frameworks.
Experience managing and leading a team of SEO professionals within the iGaming space.
Excellent communication, presentation, and interpersonal skills.
Strong project management skills, with the ability to prioritize and meet deadlines in the fast-paced iGaming environment.
Benefits:
HQ with an open plan working space
Health Insurance and Mental Well-Being Program
Wellness Allowance
Fun Fridays - after work drinks and networking at the office
