The Product Owner will be responsible for a group of primarily Finnish casino and betting websites. The role includes P&L ownership, audience/traffic growth, on and off-site SEO, content planning and execution, conversion rate optimization, project management, and ultimately commercial growth. The successful candidate will need to be a driven self-starter, with good organisation and planning skills, prepared to challenge the status quo.
Responsibilities:
Develop a growth strategy and roadmap for the portfolio of sites
Own the product backlog for the portfolio, actively creating, managing, and prioritizing tasks.
Drive KPI growth, including revenue, FTDs, traffic, and SEO rankings.
Develop SEO, content, and conversion strategies to achieve growth objectives.
Collaborate closely with centralised content, operations, development, and sales teams to maximize opportunities.
Ensure the sites are fully optimized and up to date with relevant content and offers.
Lead a team of SEO Manager and Digital Content Editor.
Bring innovative ideas to foster growth and innovation.
Stay up to date with industry best practices and emerging trends in the affiliation niche.
Job requirements
Expertise in SEO and Content.
Proven track record of managing products in the iGaming industry.
Demonstrated ability to interpret data sets related to website traffic, conversion rates, and affiliate performance to identify growth opportunities and areas for improvement.
Ability to think strategically and proactively identify opportunities for revenue optimization.
Understanding of affiliate marketing models, such as CPA, RevShare, and Hybrid deals.
Proficient in workflow management tools like JIRA, Monday, and Confluence.
A results-driven mindset with a passion for achieving measurable impact.
Strong presentation and communication skills.
Fluent in English.
Finnish native speaker would be considered a big plus.
